Great North Run/ LinkedIn video
Client BePosition Modo Bloc - a growing start-up company building brand awareness
Why this video? 
-  Opp. to show support for the North East region. Key as the company expands into other areas like Ouseburn.
- GNR is a huge event over the iconic Tyne Bridge, close to where Modo Bloc is currently building houses.
- Syncs well with LinkedIn's positive news stories - ‘congratulations’, ‘good luck in your new job’, etc.
- Not a usual promotional post so may encourage new likes and new followers.