The magic of Anamorphic Video for property
A new innovation for discerning property owners and developers wanting a bigger, better quality image with richer colours to promote their space.
Spacedust films have pioneered property video since 2007, producing the UK’s first HD video tour and winning several property media awards along the way.
Yes, they capture the inside and outside of a house, and use a drone, but it’s two magical things that makes them different – Anamorphic Filming and TrueColour Video Matching.
I talked to founder Jon Lindsay about this exciting new style and asked what the inspiration was.
“It was to create an Instagrammable video that makes an interior space pop out of the social newsfeeds.
“Video today is about getting the right format in peoples hands, whether that’s square, vertical or widescreen. It’s as important as what the video shows”
Standard widescreen video looks small on a vertical mobile phone screen and Spacedust needed the image to be taller to show more of an interior space.
After months of experimenting they succeeded.
The answer was Anamorphic, a style of filming used by Hollywood for over 100 years. An old technique perfect for modern video, as Jon explains here:
“The beauty with anamorphic is that it uses more of the cameras sensor to record a picture that is 33% bigger top and bottom than a standard video. No editing tricks, no distortion but true filmmaking through the camera lens.”
The video below demonstrates perfectly how this additional headroom makes a huge difference in capturing features that normally get chopped off – ceiling lights, coving, attic windows, floor coverings, recessed lighting in skirtings”
So they increased the size of the image by a third and the next challenge was the colour science to get those creamy, luscious tones.
Ever watched a video and seen those murky coloured wall tiles in the bathroom? The owners probably spent hours choosing that particular shade. Spacedust believed that homeowners should have a truer colour representation of their interior space on a video and that’s what they intended to do.
Trucolour Video Match
Spacedust developed TrueColours a system to match video footage to the right colour shade used on wall coverings. Natural richer colour that show living spaces as they really are. Your Farrow & Ball Dove grey feature wall will look the same on film as it does in real life.
Anamorphic filming and Truecolours have provided dramtic results. Since they started trialling it in the summer of 2020, views, like and shares have gone through the roof on all their new videos.
Video for today’s world
With virtual tours becoming the ‘new normal’ this niche company have gone one step further and created a big bold colourful video style that is made for these times.
Spacedust are based in Newcastle Upon Tyne but work across the country.
Anamorphic filming costs between £250 and £2500 depending on square footage and location.
For more information email Jon Lindsay – firstname.lastname@example.org